Public Relations/Social Media

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Contents

Goals

  • Promote passive usage
  • Promote contribution
  • Turn followers into advocates
  • Fuel the public debate with facts
  • Build communities into all countries, build a worldwide community

Targets

Quantified Self community

See Project:Quantified Self

Collectors

See Project:Collectors

  • e.g. sodas, cans, sardines...

Groups with special dietary needs

See Project:Halal
See Project:Kosher
See Project:Atkins diet

  • e.g.vegetarians/vegans, celiacs, lactose intolerance, Halal, Kosher, Atkins diet...

dieteticians

See Project:Dieteticians

Consumer associations (UFC Que Choisir, and their members and networks)

See Project:Consumer associations



Improve visibility

Google+

Twitter

  • Get Cover photo

Facebook

  • Get Cover photo

Content: News + Repeat the same messages regularly

  • Use the social networks to promote direct app install, on a regular basis
  • Regular posts about products being currently advertised, and a fact check against their OFF page.
  • Post links to items breaking the news, and possibly the relevant OFF page
  • Monitor relevant keywords on Google Alerts and Twitter and Facebook and Google+ hashtags

Streamline social media posts

  • Use a pad to write social media messages and blog posts and translate them to all target languages
  • Use a system (command line or anything) to post to all social networks in all languages at the same time or at appropriate times (eg China, US)
  • Sync Facebook and Twitter so that Twitter posts get posted to Facebook


Resources

Language Local Coordinator Twitter account (Last Message, Follower count) Facebook Page (Last Message, Follower count) Facebook Contributors Group (Last Message, Follower count) Google+ page (Last Message, Follower count) Google+ Community (Last Message, Follower count) Localized Blog (Last Message) Local Blogger Reached Out Local social networks (Last Message, Follower count) LinkedIn groups about food Mass Media contacts Verified pages
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Tiếng Việt   ???  ???  ???  ???  ???  ???  ???  ???  ???  ???  ???  ???